| |
|
|
|
 |
|
Italian dental supply
firm
to set up RHQ in Phuket
NOUGH! New French President
NNorbert Emmerich expects to see turnover in Asia double
in two to three years.
|
The dentistry market in Phuket has grown
exponentially in recent years, mirroring the increase in discount
medical procedures in Thailand.
To sustain and benefit from the growth of dental clinics in
Phuket, the dental supply company Mectron has set up a regional
headquarters (RHQ) in Phuket for selling and servicing its
products in Asia.
The Italian-based company has offices across Europe and Canada,
and now plans to open a Phuket branch in July to use as a
supply hub for all of Asia.
Regional Manager of Mectron Asia/Pacific Norbert Emmerich
said the company is keen to take advantage of Phuket’s status
as a tourism and conference center for Southeast Asia.
Key to the decision to move into Phuket was its international
airport and high-quality conference venues and hotels, which
allow visiting clients to stay comfortably, said Mr Emmerich.
Mectron, founded in 1979, specializes in the manufacture and
distribution of custom dental equipment.
Mr. Emmerich outlined the market plan for the new subsidiary,
saying, “With any product, not just consumer products, you
have to focus on more than just the product itself and the
pricing; it’s about after-sales service, the service behind
the product.
“If you improve this service then your sales will increase
likewise. All our competitors are doing it, and so we have
to follow suit. We are launching the company in Thailand to
serve the Asian and Australian market, and with our levels
of service we are expecting to double turnover in two to three
years.”
But why choose Phuket as a location for the RHQ over other,
larger cities?
Mr Emmerich explained, “I think Phuket is the ideal place
to set up a subsidiary in Southeast Asia. It is expensive
when our shipments come from overseas to Bangkok and then
get sent on to Phuket.
“Also, we have found that our customers only complain if our
products cannot be repaired by a local partner. This would
normally mean they have to ship their equipment back to Italy,
which nobody wants to do because it is so expensive.
”
With the low cost of setting up an office in Thailand, the
financial burden is much lower than performing a similar operation
in Europe.
“If you look at other companies such as Acer, Sony and Compaq,
they have all launched services in Phuket because it is such
an important market.
“To improve the quality of our product, we need to convince
more people to start using it in the first place, which is
what you see these other companies doing here. By being based
in Phuket we will not just be serving the Thai market, but
the whole region,” he said.
“Our products have been available in the market for several
years. Customer feedback has been good.
“People like our equipment and they like the technology we
offer in terms of design, appearance and the working experience
of the machines.”
One of the products Mectron manufactures is bone-cutting units
for micro-bone surgery, and several years ago the company
invented new technology which uses ultrasound in surgery.
The advantage of using ultrasound for bone surgery is that
the instruments are able to cut part of the tissue and bone
without causing damage to any soft tissue.
This is especially useful if a surgeon needs to cut bone in
a delicate area, such as near blood vessels, nerves or membranes.
Before ultrasound technology was available, surgeons used
drills, which did not allow for a selective cut and would
cut both hard and soft tissue.
The high technology and resulting high cost of the units offered
by Mectron means that the company’s customers tend to be large
hospitals and dental establishments where there is a demand
for delicate surgery.
Due to the specialized nature of the products, sales are not
high in volume.
The ultrasound machine is used at both Bangkok Hospital Phuket
and Vachira Phuket Hospital.
Private clinics in Phuket have yet to use Mectron products,
although they are used by dentists in Chiang Mai, Haad Yai
and Bangkok.
After one year in the Thai market, Mectron is likely to expand,
said Mr Emmerich, because it is the only company locally offering
this kind of surgical equipment.
With a subsidiary in Phuket also comes the ability to offer
improved service to Southeast Asian and Australian clients.
Mectron’s offices will be at Chao Fa East Rd 9/35 and
9/36, Chalong Park View. For further information visit www.mectron.net
By Richard G. Watson
Eyes turn to July bonuses
to support Yen
In Japan, the man in the
street cares more about pensions than changes to the constitution.
– Photo by Mniz
|
The Japanese economy, the world’s
second largest, continues to grow. Revised gross domestic product
(GDP) figures issued in June reflect that first quarter growth
for 2007 reached an annualized rate of 3.3%. This means that
the Japanese economy for that period actually outperformed both
the US and the EU.
However, this is probably a flattering figure as growth appears
to be slowing and the Central Bank, having raised interest rates
to 0.5% earlier this year, is now assessing the situation before
implementing any further increases, by August at the earliest.
What was unexpected was that the April figures for industrial
production saw output fall by 0.2%.
The yen is trading at a five-year low against the US dollar
and at record lows against the euro. Japan enjoys a large current
account surplus and the world’s second highest foreign exchange
reserves at almost US$1 trillion (34.5 trillion baht), which
makes the weak currency something of a contradiction, but low
interest rates are keeping any attraction in holding yen at
bay.
In addition, the Japanese domestic political situation is of
some concern. Shinzo Abe, who became prime minister in September
2006, is being widely criticized for his poor management of
the economy.
There is an increasing perception in Japan that the economic
reforms undertaken by his predecessor, Junichiro Koizumi, have
stalled and Abe is concentrating more on being a global statesman.
Abe is seen to be more interested in changes to the constitution
and relationships with China than on issues such as pensions
and continued economic reform. This has led to foreign criticism,
such as the comment from Richard Jerram, an economist at Macquaries
Securities, who stated that Mr Abe’s economic policy was “notable
by its absence”.
Although not his fault, Mr Abe is being widely criticized for
the loss, by Japan’s Social Security Agency, of 50 million pension
records. These records will, presumably, eventually be located
but in the interim it has become a major news story in Japan.
While Abe is spending a lot of his time on changes to the constitution,
a survey in early June found that 71% of respondents wanted
the government to focus on pensions while only 25% rated the
constitutional changes as more important.
The popularity of Mr Abe’s government has declined sharply.
In monthly telephone polls conducted by Japan’s daily newspaper,
Asahi Shimbun, Mr Abe’s popularity has plunged from an approval
rating of 63% last September to 24% in June.
His perceived mismanagement of the economy is mainly to blame.
In fact, the number of respondents who do not support Mr Abe’s
economic policies have climbed from less than 20% last September
to more than 45% in June.
Elections are scheduled for July 22, when half of the seats
in Japan’s Upper House are contested. The ruling party, the
LDP (Liberal Democratic Party) and its allies control 133 of
the Upper House seats out of a total of 242.
Any major loss will see control move to opposition parties,
which will make any legislative changes much more difficult.
In addition, there is a concern that Mr Abe may have to take
political responsibility and resign. This would cause an unwelcome
period of uncertainty.
All these factors are helping to extend the life of the “yen
carry trade”, whereby investors borrow against the yen and invest
the proceeds in higher-yielding currencies. The most popular
currencies invested were the New Zealand dollar, Australian
dollar, sterling and the US dollar.
The main players in these transactions were pension funds seeking
higher yields and hedge funds, but increasingly this is spreading
to the retail sector – the Japanese public. Nick Parsons, of
National Australia Bank, says they will be closely watching
where Japanese employees invest their half-yearly bonuses, payable
in July, as they expect another wave of retail investment in
the “yen carry trade”.
He noted that over the past two years the value of the yen has
fallen from 11 South Korean won to 7.5 won. South Korea, as
a major competitor of Japan, is increasingly concerned about
the weak Japanese yen as it impacts severely on its competitive
position.
The rush of funds from Japan is also causing problems “down
under”. New Zealand recently raised interest rates to 8% to
fight a mixture of strong economic growth and inflationary pressures.
This naturally led to a further inflow of Japanese capital into
New Zealand’s bond markets, resulting in the New Zealand dollar
reaching its highest level since the currency was allowed to
free float in 1985.
The central bank of New Zealand, called the Reserve Bank of
New Zealand, has been selling the local currency to stem the
rise in value, but with only limited success. The New Zealand
dollar is now at levels that are starting to inhibit exports
and threaten the country’s vital tourism industry.
No doubt the Reserve Bank of New Zealand will also be watching
where Japanese individuals invest their July bonuses.
Richard G Watson runs Global Portfolios Co Ltd, a Phuket-based
personal financial-planning service. He can be reached at Tel:
076-381997, Fax: 076-383185, Mobile: 081-0814611. Email:
imm@loxinfo.co.th
Prapijit
Thongma has been appointed general manager of the Burasari
Resort. She began her career in hospitality with Club Med in
1985 as a cashier and progressed to the position of regional
front office product manager for the Asia-Pacific region. K.
Prapijit has also worked at the Sofitel Central Plaza in Bangkok
and on pre-opening teams at the Phulay in Krabi and the Central
Krabi Bay Resort.
Phuket
native Werapun Limsettoe has been appointed
director of sales at the new Six Senses Erawan Resort
at Koh Naka Yai. He is a graduate of the Les Roches Hotel
Management School in Switzerland. Prior to joining Six
Senses, K. Werapun held the position of director of sales
at the Dusit Resort Hua Hin and later at the D2 Hotel
in Chiang Mai. He brings with him over 15 years of experience
in the hospitality industry in Switzerland and Thailand.
Phitsinee
“Apple” Detklarharn, from Songkhla, has been appointed
personal assistant to the director of Sri Panwa Phuket resort.
She graduated from the Faculty of Service Industry Hotel
Management program at Prince of Songkla University. During
her education she trained as an intern in the F&B department
at the Imperial Mae Ping Hotel in Chiang Mai and in the
front office and housekeeping departments at the Sheraton
Grande Laguna Phuket.
|
|
|