Phuket's English-language newspaper... since 1993
    Click for Mobile News   
 
Headlines
Inside Story
Around The Region
Around The Island
Business & Money
Good living
Sport
People
Opinion
Letters To The
  Editor
Property
Features
 

Issue of: 
June 23

June 16
July 7
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 


Business

Italian dental supply firm
to set up RHQ in Phuket


NOUGH! New French President NNorbert Emmerich expects to see turnover in Asia double in two to three years.

The dentistry market in Phuket has grown exponentially in recent years, mirroring the increase in discount medical procedures in Thailand.

To sustain and benefit from the growth of dental clinics in Phuket, the dental supply company Mectron has set up a regional headquarters (RHQ) in Phuket for selling and servicing its products in Asia.

The Italian-based company has offices across Europe and Canada, and now plans to open a Phuket branch in July to use as a supply hub for all of Asia.

Regional Manager of Mectron Asia/Pacific Norbert Emmerich said the company is keen to take advantage of Phuket’s status as a tourism and conference center for Southeast Asia.

Key to the decision to move into Phuket was its international airport and high-quality conference venues and hotels, which allow visiting clients to stay comfortably, said Mr Emmerich.

Mectron, founded in 1979, specializes in the manufacture and distribution of custom dental equipment.

Mr. Emmerich outlined the market plan for the new subsidiary, saying, “With any product, not just consumer products, you have to focus on more than just the product itself and the pricing; it’s about after-sales service, the service behind the product.

“If you improve this service then your sales will increase likewise. All our competitors are doing it, and so we have to follow suit. We are launching the company in Thailand to serve the Asian and Australian market, and with our levels of service we are expecting to double turnover in two to three years.”

But why choose Phuket as a location for the RHQ over other, larger cities?

Mr Emmerich explained, “I think Phuket is the ideal place to set up a subsidiary in Southeast Asia. It is expensive when our shipments come from overseas to Bangkok and then get sent on to Phuket.

“Also, we have found that our customers only complain if our products cannot be repaired by a local partner. This would normally mean they have to ship their equipment back to Italy, which nobody wants to do because it is so expensive.

With the low cost of setting up an office in Thailand, the financial burden is much lower than performing a similar operation in Europe.

“If you look at other companies such as Acer, Sony and Compaq, they have all launched services in Phuket because it is such an important market.

“To improve the quality of our product, we need to convince more people to start using it in the first place, which is what you see these other companies doing here. By being based in Phuket we will not just be serving the Thai market, but the whole region,” he said.

“Our products have been available in the market for several years. Customer feedback has been good.

“People like our equipment and they like the technology we offer in terms of design, appearance and the working experience of the machines.”

One of the products Mectron manufactures is bone-cutting units for micro-bone surgery, and several years ago the company invented new technology which uses ultrasound in surgery.

The advantage of using ultrasound for bone surgery is that the instruments are able to cut part of the tissue and bone without causing damage to any soft tissue.
This is especially useful if a surgeon needs to cut bone in a delicate area, such as near blood vessels, nerves or membranes.

Before ultrasound technology was available, surgeons used drills, which did not allow for a selective cut and would cut both hard and soft tissue.

The high technology and resulting high cost of the units offered by Mectron means that the company’s customers tend to be large hospitals and dental establishments where there is a demand for delicate surgery.

Due to the specialized nature of the products, sales are not high in volume.

The ultrasound machine is used at both Bangkok Hospital Phuket and Vachira Phuket Hospital.

Private clinics in Phuket have yet to use Mectron products, although they are used by dentists in Chiang Mai, Haad Yai and Bangkok.

After one year in the Thai market, Mectron is likely to expand, said Mr Emmerich, because it is the only company locally offering this kind of surgical equipment.

With a subsidiary in Phuket also comes the ability to offer improved service to Southeast Asian and Australian clients.

Mectron’s offices will be at Chao Fa East Rd 9/35 and 9/36, Chalong Park View. For further information visit www.mectron.net


By Semacote Suganya

 






By Richard G. Watson

Eyes turn to July bonuses
to support Yen


In Japan, the man in the street cares more about pensions than changes to the constitution.

– Photo by Mniz

The Japanese economy, the world’s second largest, continues to grow. Revised gross domestic product (GDP) figures issued in June reflect that first quarter growth for 2007 reached an annualized rate of 3.3%. This means that the Japanese economy for that period actually outperformed both the US and the EU.

However, this is probably a flattering figure as growth appears to be slowing and the Central Bank, having raised interest rates to 0.5% earlier this year, is now assessing the situation before implementing any further increases, by August at the earliest. What was unexpected was that the April figures for industrial production saw output fall by 0.2%.

The yen is trading at a five-year low against the US dollar and at record lows against the euro. Japan enjoys a large current account surplus and the world’s second highest foreign exchange reserves at almost US$1 trillion (34.5 trillion baht), which makes the weak currency something of a contradiction, but low interest rates are keeping any attraction in holding yen at bay.

In addition, the Japanese domestic political situation is of some concern. Shinzo Abe, who became prime minister in September 2006, is being widely criticized for his poor management of the economy.

There is an increasing perception in Japan that the economic reforms undertaken by his predecessor, Junichiro Koizumi, have stalled and Abe is concentrating more on being a global statesman.

Abe is seen to be more interested in changes to the constitution and relationships with China than on issues such as pensions and continued economic reform. This has led to foreign criticism, such as the comment from Richard Jerram, an economist at Macquaries Securities, who stated that Mr Abe’s economic policy was “notable by its absence”.

Although not his fault, Mr Abe is being widely criticized for the loss, by Japan’s Social Security Agency, of 50 million pension records. These records will, presumably, eventually be located but in the interim it has become a major news story in Japan.

While Abe is spending a lot of his time on changes to the constitution, a survey in early June found that 71% of respondents wanted the government to focus on pensions while only 25% rated the constitutional changes as more important.

The popularity of Mr Abe’s government has declined sharply. In monthly telephone polls conducted by Japan’s daily newspaper, Asahi Shimbun, Mr Abe’s popularity has plunged from an approval rating of 63% last September to 24% in June.

His perceived mismanagement of the economy is mainly to blame. In fact, the number of respondents who do not support Mr Abe’s economic policies have climbed from less than 20% last September to more than 45% in June.

Elections are scheduled for July 22, when half of the seats in Japan’s Upper House are contested. The ruling party, the LDP (Liberal Democratic Party) and its allies control 133 of the Upper House seats out of a total of 242.

Any major loss will see control move to opposition parties, which will make any legislative changes much more difficult. In addition, there is a concern that Mr Abe may have to take political responsibility and resign. This would cause an unwelcome period of uncertainty.

All these factors are helping to extend the life of the “yen carry trade”, whereby investors borrow against the yen and invest the proceeds in higher-yielding currencies. The most popular currencies invested were the New Zealand dollar, Australian dollar, sterling and the US dollar.

The main players in these transactions were pension funds seeking higher yields and hedge funds, but increasingly this is spreading to the retail sector – the Japanese public. Nick Parsons, of National Australia Bank, says they will be closely watching where Japanese employees invest their half-yearly bonuses, payable in July, as they expect another wave of retail investment in the “yen carry trade”.

He noted that over the past two years the value of the yen has fallen from 11 South Korean won to 7.5 won. South Korea, as a major competitor of Japan, is increasingly concerned about the weak Japanese yen as it impacts severely on its competitive position.

The rush of funds from Japan is also causing problems “down under”. New Zealand recently raised interest rates to 8% to fight a mixture of strong economic growth and inflationary pressures. This naturally led to a further inflow of Japanese capital into New Zealand’s bond markets, resulting in the New Zealand dollar reaching its highest level since the currency was allowed to free float in 1985.

The central bank of New Zealand, called the Reserve Bank of New Zealand, has been selling the local currency to stem the rise in value, but with only limited success. The New Zealand dollar is now at levels that are starting to inhibit exports and threaten the country’s vital tourism industry.

No doubt the Reserve Bank of New Zealand will also be watching where Japanese individuals invest their July bonuses.

Richard G Watson runs Global Portfolios Co Ltd, a Phuket-based personal financial-planning service. He can be reached at Tel: 076-381997, Fax: 076-383185, Mobile: 081-0814611. Email: imm@loxinfo.co.th





ON THE MOVE

Prapijit Thongma has been appointed general manager of the Burasari Resort. She began her career in hospitality with Club Med in 1985 as a cashier and progressed to the position of regional front office product manager for the Asia-Pacific region. K. Prapijit has also worked at the Sofitel Central Plaza in Bangkok and on pre-opening teams at the Phulay in Krabi and the Central Krabi Bay Resort.










Phuket native Werapun Limsettoe has been appointed director of sales at the new Six Senses Erawan Resort at Koh Naka Yai. He is a graduate of the Les Roches Hotel Management School in Switzerland. Prior to joining Six Senses, K. Werapun held the position of director of sales at the Dusit Resort Hua Hin and later at the D2 Hotel in Chiang Mai. He brings with him over 15 years of experience in the hospitality industry in Switzerland and Thailand.










Phitsinee “Apple” Detklarharn, from Songkhla, has been appointed personal assistant to the director of Sri Panwa Phuket resort. She graduated from the Faculty of Service Industry Hotel Management program at Prince of Songkla University. During her education she trained as an intern in the F&B department at the Imperial Mae Ping Hotel in Chiang Mai and in the front office and housekeeping departments at the Sheraton Grande Laguna Phuket.











Login
Gazetteers log in here.
For full access to all the community facilities on this site, become a Gazetteer. It's free!
Phuket Television
Search this site
Yellow Pages
Search for any of  3,690
BUSINESSES IN PHUKET
Search by category
Issues & Answers
How much for a night at Bangkok Hos...
Queer News
A disarming mystery