Phuket:

Phuket, Thailand:

Wednesday, April 22, 2009

Phuket cancels 'low season'

PHUKET: A group of local hotels and other businesses in Phuket have “canceled” Low Season – April 15 through November 1 – and are renaming the period more appropriately: "Summer Season". The new designation ('re-branding') is being undertaken to better reflect the fact that Phuket is one of the world’s top year-round vacation and second-home destinations.

“We’re going to have a bit of fun with this campaign, which starts with "canceling the Low Season,” says Nick Anthony, Managing Director of Indigo Real Estate,“ and hopefully in the process expose to the world the fact that during summer (April-November), the period formerly known as the Low Season, Phuket has an abundance of delightful sunny weather. Cooling afternoon showers sometimes refresh the island and set up spectacular sunsets, and it’s also a time of good value with lower occupancy, great deals on rates, and a generally quieter island that hums with local festivals.”

The six-month international public relations campaign and internet promotion launching Summer in Phuket also looks to counter negative media reports about the effects of the global economic downturn and internal political issues in Thailand.

“We’re looking to change the incorrect perception of Low Season that the weather in Phuket is poor. Phuket is a great destination which also has enjoyable sunny weather right through the year,” commented Dominique Rongé at The Chedi resort, one of the campaign’s major supporters. “We need to be proactive in delivering our positive message to our audiences, that Phuket’s luxury market is thriving, despite the world tailspin, and that we’re open all year for business.”

For further details about Summer in Phuket and to see bi-monthly good-news stories about the island, visit summerinphuket.com

Meanwhile, local media, hotels and other businesses are invited to attend a briefing session on the demise of Low Season and the birth of "Summer" tomorrow night (April 23) at The Chedi, Surin Beach, from 5:30 to 7:00pm.

For further details, contact Mr Duane Lennie or Ms Phafun Musickaratthamrong, both at 086-948 6836.

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