PHUKET: Challenge Family recently announced a partnership with Asiaís longest running triathlon, Laguna Phuket Triathlon (LPT), and in so doing, revealed its commitment to developing a series of half and full distance events throughout the region.
LPT has been attracting the sportís legends to the stunning tropical island for two decades. In 2013 it will celebrate its 20th anniversary with the launch of the Challenge Laguna Phuket Tri-Fest.
Debbie Dionysius, assistant vice president of destination marketing, Laguna Phuket, said she was delighted that Phuket will host the first Challenge Family triathlon in Asia.
"We feel itís fitting that our popular and iconic race should be the debut Asian Challenge event, and weíre confident in the potential of our Challenge partnership to further expand its global popularity among professional athletes and age groupers alike," she said.
Two-time world champion, Chris McCormack, who was in Phuket last December to compete at LPT and launch the Challenge Laguna Phuket Tri-Fest, said the synergy between Challenge and Laguna Phuket Triathlon was clear.
"Challenge Roth is the oldest race in Europe; Challenge Penticton the oldest in North America and now we have Challenge Laguna Phuket, the oldest race in Asia Ė that speaks volumes to me about the importance Challenge Family places on the legacy of our sport," he said.
A key element of the Challenge Familyís expansion into Asia is the appointment of Murphy Reinschreiber to the Challenge Family team.
With over 20 years of experience delivering triathlons in Asia, Murphy Reinschreiber is tasked with overseeing the development of Challenge Family races across the region.
"Iíve been fortunate enough to be involved with Laguna Phuket for every step of its triathlon journey, including its move to Challenge," he said.
"The values that have endeared the Laguna Phuket races and Challenge Roth to their participants over the years will be apparent at all Challenge races in Asia. The lesson Iíve learned working in Asia is that triathletes expect high quality event experiences that extend beyond the start and finish lines. Challenge races will meet these expectations Ė our DNA from Roth and Phuket assures it."
The Challenge Family global series of long distance triathlons currently features 13 races throughout Europe, North America, Asia and Australasia. Challenge Family races are known for their excellent athlete race experience and commitment to the communities in which they take place.
For further information on Challenge Laguna Phuket, visit challenge-phuket.com.For further information about Challenge Family, visit challenge-family.com or facebook.com/ChallengeFamily or follow on Twitter @Challenge_Family.