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Phuket tourism is no longer just about the beach and the urban push is ‘game on’.

One leading example is Cherngtalay which is near to the destination resort Laguna Phuket and Bangtao Beach.

Upcoming in the fourth quarter of this year will be the X2 Vibe Bangtao that is set to usher in a rush of new ‘off beach’ properties.

Within the same catchment area of Cherngtalay, C9 Hotelworks is tracking three new branded properties in the planning stage.

Moving away from the beach and onto lagoons is a trend, and Laguna Phuket are in early stages of a new branded hotel and residential offering in one of their peripheral land holding areas.

Expect news of another international chain coming in shortly.

Moving further inland to the town itself, land prices are now escalating on main highway properties from ten to fifteen million per rai.

While speculation over a mixed-use tourism attraction, retail and hotel project is pushing prices further.

Talking to local property developers the area is seeing strong demand from Russian and Chinese real estate buyers for midscale offerings.

For now, the island urban trend is changing its hotel and property sectors in a significant way.

SOURCE: c9hotelworks.com

PHOTOS: X2 Vibe Bang Tao

- Bill Barnett

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Bill Barnett

Bill Barnett has over 30 years of experience in the Asian hospitality and property markets. He is considered to be a leading authority on real estate trends across Asia, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference speaking engagements and is continually gathering market intelligence. Over the past few years he has released four books on Asian property topics.